Bing Webmaster Tools has recently released a great update, which will give website owners, SEO specialists and publishers more information and a greater understanding of search performance. Along with the new features, in the new version, Bing Webmaster Tools will have an even 24-month history of data, a more narrow country/device filter and a great new feature: keyword trend lines. The upgrade will increase the platform feature set, enabling users to get a better picture of site performance over a longer-term basis and make informed decisions to improve the sites SEO. So, here goes in details of these new features and how can these can be of use to your websites SEO effort.

Bing Webmaster Tools: What is new?

3. 24 Months of Data: The game in SEO Analysis

Among the changes that stand out with regard to historical data is the change of 16 months to 24 months. This enhancement will provide the site owners with the capacity to examine their data on a greater scale of time, which is priceless in the context of ongoing tendencies monitoring, seasonal fluctuations insights and more accurate estimates of their future activity performance.

Users used to have only six months of data consumption and this could place limits to the scope of analysis. In addition, the SEO expert is able to make better decisions due to the increased insights with 24 months of data.

2. Country and Device Filters: More Customization Search Performance Reports:

Bing Webmaster Tools now has expanded its filters to give users access to the search performances data, which is country and device breakdown. It is massive as it will allow owners of the sites to become more specific on the metrics to know how their site is doing as far as their different regions and on which devices.

Such as say your site has different performance on mobile vs. desktop, or you have users in different countries, then these new filters will present you with a more accurate representation of your site performance. The country and device filtering feature also allows optimisation of the content and other SEO factors of your site to the preferences of your local region and the web device that those preferences may be based on.

3. Sounding-word Trendlines: See Your performance Overview in a snapshot

Keyword trendlines is another hot feature added to Bing Webmaster Tools. This new aspect gives an illustrative picture of your keywords performance overtime. Trendlines would give you an invaluable tool in seeing fluctuations, keyword growth and which keywords are bringing the most traffic to your site.

SEO professionals may use keyword trendlines to estimate popularity of certain terms and thus modify their strategy to focus on trends. This feature can enable you find opportunities and promote your site with most suitable and trending keywords.

The Ways Bing Webmaster Tools Enhancements can contribute to SEO Strategies

The new updates in Bing Webmaster tools have changed the game to anyone who has been maintaining a web site/managing an SEO program. Using longer-term data, country and device specific reports, keyword trendlines, site owners and SEOs can:

1. Track Long Term SEO KPIs

Now with the new 24-month data range, it is much easier to monitor the efficacy of your SEO plans in the long-term. Be it during the assessment of the effects of a current SEO campaign or when you need to modify your technique in order to get a better result in the future, having as much historical information as possible can prove to be very helpful.

2. Target more accurately with Country & Device filter

You can create a more personalised SEO plan through the capability to filter by country and devise. You can find out what market (countries) is performing the best and which device (mobile or desktop) is generating the highest level of engagement and hence work to optimise the user experience across these two avenues.

3. Take Advantage of Keyword Trends to Make more Informed Decisions

Based on the keyword trendlines you would be able to look at where your site is in regard to keyword performance. Do you have some keywords which are either getting better or getting worse rankings? Do you have new keywords that have emerged and you must target them? This information should guide your content and link-building activity and your general on-page SEO approach.

Why is this important to SEO professionals?

As Krishna Madhavan, Principal Product Manager at Microsoft Bing, notes, beginning today, Bing Webmaster Tools is making data capabilities available. Search Performance will now provide you with more additional visibility on how your site is performing over the time.” Such increased visibility is also essential to an SEO professional who depends on quality and real-time data to do well in optimising the websites.

These updates should allow Bing Webmaster Tools to assist SEO professionals in finding more answers and having wiser choices concerning content and strategy. The new data and visualization capabilities will enable SEOs to keep at pace with the competitors and ensure optimized strategies to achieve the optimal performance.

Maximizing Most potential ways to use new Bing Webmaster Tools Features

In order to fully exploit these new features, you want to incorporate them into whatever you are already doing in terms of SEO. Here’s how:

Check the 24months Data: See how your site has been performing over the last 2 years then find out the trend. Note the variations in the traffic and in the rankings in case of important events or changes in the site.

country and device filters: Do you have an app or conduct business in multiple countries? Then these filters are for you to evaluate the performance of your site in various locales and by device type. This will be able to assist you in optimizing on the mobile first indexing and adapting to the process of international audiences.

Keep an eye on Keyword Trendlines: Look at the trendlines of keywords regularly and watch the keywords growing or may be decreasing. This will enable you to prioritize on the most promising keywords and rank high necked out accordingly.

Conclusion: Bing Webmaster Tools, the tool you can not live without as an SEO

Recent improvements of Bing Webmaster Tools can be considered a breakthrough in the work of SEO specialists and webmasters who are trying to achieve perfect optimization. With 24 months of data, country and device filter and keyword trendline, there are invaluable insights that can steer the SEO initiatives and enhance search results as time goes by. Through these new features, you can make your site visible, increase traffic and your competitiveness in an ever-increasing digital world.

Since Bing keeps transforming, keeping yourself posted on these features will make you feel competitive. Bing Webmaster Tools is an impactful tool whether you are sustaining a small blog or a bigger e-commerce webpage, it is a resource that can provide the necessary information to enable you to excel in the dynamic realm of SEO.

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