The June 2025 Core Update has officially concluded its rollout after more than 16 days of processing, starting on June 30, 2025, and completing on July 17, 2025. As part of Google’s regular updates, this change is designed to refine and improve the way Google surfaces relevant and satisfying content in search results. But what does this update mean for your website, and how can you assess if your site has been hit by this update? In this blog, we’ll dive into the impact of the June 2025 Google core update, how to analyze the effects on your website, and steps to recover if necessary.

What Is the Google June 2025 Core Update?

Google’s June 2025 core update is part of the company’s regular algorithmic adjustments to improve search results and deliver more relevant content. According to Google, this core update was “designed to better surface relevant, satisfying content for searchers from all types of sites.” These updates tend to affect a wide range of industries, causing shifts in ranking visibility—some sites might see improvements, while others could experience drops. Google is not specific about the exact details of the changes, but it’s important to note that core updates typically do not target any particular type of content, but rather focus on broad improvements to how the search engine ranks and surfaces content.

What to Do If Your Website Is Hit by the June 2025 Core Update?

If you’ve noticed a significant drop in rankings or traffic around the rollout period of the June 2025 core update, it might be a result of your site being impacted. Hit websites often experience fluctuations in their search ranking visibility, and while it may be frustrating, it doesn’t necessarily mean there’s something wrong with your content. Google has provided guidance on handling such situations in past core updates, and it remains relevant for the June 2025 update.

Key Points from Google’s Advice

• There’s no specific recovery action: According to Google, a drop in rankings from a core update doesn’t mean your content is inherently bad, and there are no immediate steps to “fix” it. The recovery process is typically seen in the months between core updates, with the most significant changes happening after the next core update.
• Focus on helpful content: The key to long-term recovery is creating content that is truly helpful for users and not solely designed for SEO ranking. As Google has previously stated, “There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people.”
• Regular content improvement: Continue to improve your website’s content, user experience, and adherence to Google’s E-E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines. Sites that focus on these principles often perform better during core updates.

What Did We See in the June 2025 Core Update?

The June 2025 core update rolled out quickly after being announced, with Google starting the process on June 30 and completing it by July 17. The impact was noticeable as websites hit by the update experienced volatility, with some recovering partially from previous updates like the September 2023 Helpful Content Update. For those affected by past core updates, this latest update brought a chance for partial recovery.

However, from July 11 to July 14, there was a surge in ranking volatility, which indicates that Google may have been refining or adjusting its algorithm in real-time.

Recovering from the June 2025 Core Update

If your website was affected by the June 2025 core update, the recovery process can take time. Here are some strategies to help improve your site’s chances of recovery:

1. Audit Your Content

Review your website’s content to ensure it meets Google’s helpful content guidelines. Focus on delivering valuable, well-researched, and original information. High-quality content that answers the users’ intent is more likely to recover and thrive after core updates.

2. Improve E-E-A-T (Expertise, Authoritativeness, Trustworthiness)

Ensure that your site is seen as a trusted source. This can be achieved by featuring experts, linking to authoritative sources, and providing detailed, credible information on your subject matter.

3. Increase User Engagement

Google considers user engagement as a ranking factor. If your website offers interactive features, user reviews, or highly engaging content, it could help in improving rankings after a core update.

4. Optimize for Mobile and User Experience

Mobile-friendliness and good user experience are critical ranking factors. Make sure your website is mobile-optimized and provides smooth navigation and fast loading times.

How to Stay Ahead of Google Core Updates

As Google core updates occur every few months, it’s essential to stay proactive in improving your website’s content. Here are some strategies to stay ahead of future updates:

Keep Your Content Fresh and Relevant

Updating your website’s content regularly and ensuring it is always relevant is one of the best ways to prepare for core updates. Google prioritizes sites that provide fresh, up-to-date, and accurate information.

Build Quality Backlinks

Backlinks from authoritative sites play a crucial role in boosting your website’s authority. Building a strong backlink profile can help ensure your site performs well during Google’s core updates.

Follow Google’s Guidelines

Google frequently updates its search quality evaluator guidelines and offers advice on creating helpful content. By aligning your content with these guidelines, your site is more likely to weather core updates without significant setbacks.

Previous Core Updates and Their Impact

Here’s a brief timeline of previous Google core updates that have impacted websites:

• March 2025 Core Update: Rolled out from March 13-27 and affected a wide range of websites.
• December 2024 Core Update: Affected many sites across different industries.
• August 2024 Core Update: A longer rollout that spanned several weeks.
• May 2024 Core Update: Led to significant shifts in website rankings.

Google’s core updates are a regular part of its algorithm changes, and understanding how to navigate these updates is key to maintaining a high ranking.

Conclusion

The June 2025 core update is now complete, and its impact is being felt across the web. Whether your site has been hit by this update or you’ve seen improvements, the key to long-term success remains the same: focus on creating helpful, relevant, and satisfying content for your users. Continue to adhere to Google’s guidelines and stay proactive in improving your site.

As Google rolls out core updates periodically, the digital landscape will continue to evolve. By focusing on user experience, high-quality content, and authoritative sources, your website will be better positioned to recover and even thrive in the aftermath of future updates.

you may also like

CWV Reporting Outage in Google Search Console: Impact and What’s Being Done